Since the pandemic, many have experienced a distancing from others, unlike anything we’ve seen in our lifetime. Weaving a compelling story is the key to engaging your audience and building relationships. They tap into curiosity as our brains try to predict what’s coming next.
Stories are the Trojan Horses of modern communication – to enter the walled citadel of your prospect’s mind, use a story. Face it, most customers have done their research before they talk to you, so they tune out a repeat of facts. Here, I give you 9 reasons why you should invest in storytelling training for your business (in case the fact that it works for Amazon isn’t enough). I recently heard a podcast about a new book called “The Bezos Blueprint.” Author Carmine Gallo said that Amazon’s success is fueled by Bezos’ commitment to elevating “the way Amazonians write, collaborate, innovate, pitch, and present.” How? By training everyone to use a storytelling framework to communicate.
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